30-day candidate nurturing workflow template

It’s easy to lose touch with great candidates—especially those who’ve shown interest but didn’t find a match right away, or those you’d like to keep warm for future roles. This 30-day nurturing workflow helps you stay front of mind with timely, personalised communication that builds engagement over time. It’s fully customisable, integrates seamlessly with your recruitment tools, and works in the background so your team can focus on hiring without missing a beat.

How it works:

1. Initial wait period: Workflow starts 3 days after a candidate enters your talent pool.
2. Email 1 – welcome and what to expect: Introduces your hiring team and sets expectations.
3. Wait 14 days
4. Email 2 – share helpful resources: Tips, content, or success stories.
5. Wait 30 days
6. Email 3 – reconnect with role updates: Encourage candidates to view current openings.

Want to enhance your process?

Enhance your workflow by adding steps like a personalised message from a hiring manager, a survey to understand candidate preferences, or an invite to a virtual open house. You could also include a calendar link in your final email for easy follow-up scheduling.

Why use this workflow template?

• Strengthen your employer brand: Consistent, on-brand messaging keeps you top of mind.
• Save time: Automate follow-ups so your team can focus on hiring.
• Re-engage passive candidates: Maintain a connection with people who may be a great fit later.
• Promote new roles and content: Share the latest opportunities without extra work.
• Integrate seamlessly: Connect the workflow to your existing systems without disruption.