From manual to modern: Samskip’s HR automation journey

Managing HR processes for Samskip in Iceland was challenging. Manual workflows consumed time and resources, limiting the team's ability to focus on strategic initiatives. By partnering with 50skills, Samskip altered its HR operations by automating complex processes, improving efficiency, and preparing for AI-powered HR management.
From manual to modern: Samskip’s HR automation journey
+
approved requests in the initial 9 months
1–2
hrs
approved requests in the initial 9 months
100
+
step processes simplified into easy forms

“Every time we face a new challenge, someone says, ‘Can’t we use 50skills to solve that?’ and usually the answer is YES.”

Bára Mjöll Ágústsdóttir
Director Human Resources
INTRODUCING SAMSKIP

The client

Samskip is a leading logistics company in Iceland, offering sustainable, multimodal transport solutions across land, sea, rail, and air. With a focus on innovation and environmental responsibility, Samskip provides cost-effective and reliable supply chain services, connecting businesses while reducing carbon emissions.

BUSINESS GAPS

The challenge

With around 500 employees at its headquarters in Iceland, representing four distinct companies, Samskip's HR team had a complex range of employee processes. From onboarding to employee interviews and various staff requests, many workflows were either manual or semi-manual, creating inefficiencies and administrative complexity.

HOW IT WORKS

Integration process

Combining the HR processes of four distinct companies into a single, streamlined workflow was a monumental task. Each company had its own unique set of procedures, systems, and cultural nuances, making the integration process highly complex. The challenge was to create a unified workflow that could accommodate the diverse needs and practices of all four companies while improving overall efficiency and effectiveness.

The first step was to conduct a thorough analysis of the existing HR processes in each company. This involved mapping out every step of their workflows, identifying redundancies and pinpointing areas for improvement. The goal was to create a comprehensive understanding of how each company operated and where their processes could be harmonised.

Next, a centralised workflow was developed that incorporated the best practices from each company. One of the most significant challenges was integrating the various HR systems used by the four companies. It was important to ensure that data could flow seamlessly between these systems, allowing for real-time updates and accurate reporting. This required extensive collaboration between 50skills teams and HR teams to develop custom integrations and ensure data integrity.

Throughout the process, Samskip maintained a focus on improving the employee experience. Streamlining workflows and reducing administrative burdens enabled HR teams to spend more time on strategic initiatives and less on repetitive tasks. The result was a more efficient, cohesive HR operation that could better support the needs of all our companies.

50SKILLS

Our solution

To improve HR operations, Samskip leveraged 50skills to automate its most intricate people processes, starting with new employee onboarding. These automated workflows now handle over 150+ actions, integrating seamlessly with Samskip’s core systems.

The 50skills Form Builder enabled Samskip to collect data efficiently within the workflow process, saving significant time and enhancing the experience for both managers and employees.

Following the success of onboarding automation, Samskip expanded automation to additional HR functions, including:

  • Hiring requests
  • Employee interviews
  • Post-onboarding
  • Offboarding
  • Crossboarding
  • Employee request portal (grant applications, queries, accident reporting, etc.)

Additionally, Samskip has begun integrating AI into its workflows, experimenting with AI-powered assessments of employee queries to prioritise and streamline responses.

“The 50skills platform has so much potential. We started by automating employee onboarding, but have since expanded automation across various HR functions—from employee interviews to new hire requests.”

-
Bára Mjöll Ágústsdóttir, HR Manager

BUSINESS IMPACT

The results

Automation has allowed Samskip's HR team to focus on supporting employees and driving strategic initiatives. Standardised automated processes have made HR operations smoother, reducing bottlenecks and keeping everything running efficiently across its companies and departments. Employees and managers now follow a clear and structured process for HR requests, making everyday interactions easier and more efficient.

“50skills makes it so simple to automate complex processes, but more importantly, it's easy to adjust and change your processes over time. I am in full control of my processes”

Sólborg Arna Steinþórsdóttir
HR Consultant
BUSINESS BENEFITS

Looking ahead: scaling success and AI innovation

Samskip has already automated hundreds of HR tasks, saving significant time, improving consistency, and creating a better experience for employees and managers. By reducing manual admin, the HR team can now focus on strategic priorities that drive real business value.

Scaling automation even further with 50skills, Samskip is set to expand automation across even more HR processes, increasing efficiency and unlocking greater time savings. AI-powered automation is the next step, with Samskip actively testing AI-driven workflows to streamline decision-making and enhance HR operations.

“50skills has opened up a whole new world of AI-powered automation in our HR processes.”

-
Bára Mjöll Ágústsdóttir, HR Director

How Íslandshótel’s HR team cut admin time by 80%

Managing HR in hospitality is complex, with constant demands and shifting priorities. With seventeen locations nationwide and hotel managers facing unpredictable days, Íslandshótel needed a smarter way to handle administrative tasks and improve communication. 50skills made that possible, transforming their workflows and slashingmanual workload.
411
approved requests in the first 9 months
1-2
hrs
hours per case reduced to 5–20 minutes
100
+
step processes simplified into easy forms

50skills is a massive time saver. What used to take me one to two hours per case now takes just 5 to 20 minutes, and in some cases, there’s no manual work at all!

Jóhanna Magnúsdóttir
HR Specialist
INTRODUCING ÍSLANDSHÓTEL

The client

Íslandshótel is one of Iceland's largest hotel groups, operating 17 hotels under the Hotel Reykjavík and Fosshotel brands, along with a central headquarters overseeing operations. With nearly 2,000 rooms in prime locations across Iceland, the company provides high-quality hospitality while minimising its environmental impact and leading by example in sustainable practices.

BUSINESS GAPS

The challenge

Before implementing 50skills, Íslandshótel struggled with inefficient HR processes that lacked structure and visibility. Tracking HR-related requests was a challenge, often leading to lost information and miscommunications between departments. Without a centralised workflow, approvals and follow-ups were difficult to manage.

Manually handling administrative tasks such as document uploads and approvals took up valuable time. HR staff frequently had to chase missing details, causing unnecessary delays and frustrating back-and-forth exchanges.

Without an efficient system in place, handling dozens of requests a month became overwhelming, underscoring the need for a streamlined solution.

50SKILLS

Our solution

Íslandshótel implemented 50skills’ workflow automation to manage HR requests more efficiently. The initial focus was on simplifying the health grant process, which had previously consumed hours of manual effort per request.

With 50skills, the team introduced key automation features that transformed their processes:

  • Automated data collection and validation to eliminate manual input errors
  • Seamless document uploads, approvals and real-time status updates for full transparency
  • AI-powered automation to detect and correct errors before they cause delays
  • Live dashboards providing instant visibility into applications and requests
  • Effortless API integrations that connect third-party systems without IT involvement
BUSINESS IMPACT

The results

Dramatic reduction in processing time

Although difficult to quantify, the team estimates that processing requests used to take from 20 minutes (if the stars aligned) to several hours. Now, with 50skills, HR handles requests in just 5 to 20 minutes, allowing them to focus on strategic initiatives rather than repetitive admin work.

Goodbye to tedious admin tasks

Some processes, like transportation grants, have been fully automated, removing the need for HR intervention altogether. What once required multiple manual steps is now seamlessly handled in the background.

Always in the loop with real-time updates

With automated notifications, reminders and live dashboards, managers, HR and payroll teams always have up-to-date information instead of chasing emails or waiting for updates.

Connected teams and streamlined processes

By centralising processes and integrating with third-party systems, 50skills has created a more connected and efficient workflow. HR, payroll, and managers now work together seamlessly.

Our new AI features have been a game changer for us. They take care of the tedious tasks and even catch human errors. We set them up ourselves without needing any IT help, and now the whole process runs smarter and smoother.

Emeline Cardinet
HR Development Specialist
BUSINESS BENEFITS

A smarter, faster way to handle HR workflows

By implementing 50skills, Íslandshótel has shifted from time-consuming manual processes to an efficient, automated system. HR teams now spend less time on admin and more time focusing on strategic improvements. With greater accuracy, seamless collaboration, and instant visibility into requests, the company has transformed the way it handles essential workflows, setting a new standard for operational efficiency.

“Implementing this system has completely transformed how we operate at Íslandshótel. We went from juggling messy, manual processes to running a smooth, automated system across all our hotels.”

- Jóhanna Magnúsdóttir, HR Specialist