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Samskip is a leading logistics company in Iceland, offering sustainable, multimodal transport solutions across land, sea, rail, and air. With a focus on innovation and environmental responsibility, Samskip provides cost-effective and reliable supply chain services, connecting businesses while reducing carbon emissions.
With around 500 employees at its headquarters in Iceland, representing four distinct companies, Samskip's HR team had a complex range of employee processes. From onboarding to employee interviews and various staff requests, many workflows were either manual or semi-manual, creating inefficiencies and administrative complexity.
Combining the HR processes of four distinct companies into a single, streamlined workflow was a monumental task. Each company had its own unique set of procedures, systems, and cultural nuances, making the integration process highly complex. The challenge was to create a unified workflow that could accommodate the diverse needs and practices of all four companies while improving overall efficiency and effectiveness.
The first step was to conduct a thorough analysis of the existing HR processes in each company. This involved mapping out every step of their workflows, identifying redundancies and pinpointing areas for improvement. The goal was to create a comprehensive understanding of how each company operated and where their processes could be harmonised.
Next, a centralised workflow was developed that incorporated the best practices from each company. One of the most significant challenges was integrating the various HR systems used by the four companies. It was important to ensure that data could flow seamlessly between these systems, allowing for real-time updates and accurate reporting. This required extensive collaboration between 50skills teams and HR teams to develop custom integrations and ensure data integrity.
Throughout the process, Samskip maintained a focus on improving the employee experience. Streamlining workflows and reducing administrative burdens enabled HR teams to spend more time on strategic initiatives and less on repetitive tasks. The result was a more efficient, cohesive HR operation that could better support the needs of all our companies.
To improve HR operations, Samskip leveraged 50skills to automate its most intricate people processes, starting with new employee onboarding. These automated workflows now handle over 150+ actions, integrating seamlessly with Samskip’s core systems.
The 50skills Form Builder enabled Samskip to collect data efficiently within the workflow process, saving significant time and enhancing the experience for both managers and employees.
Following the success of onboarding automation, Samskip expanded automation to additional HR functions, including:
Additionally, Samskip has begun integrating AI into its workflows, experimenting with AI-powered assessments of employee queries to prioritise and streamline responses.
“The 50skills platform has so much potential. We started by automating employee onboarding, but have since expanded automation across various HR functions—from employee interviews to new hire requests.” - Bára Mjöll Ágústsdóttir, HR Manager
Samskip has already automated hundreds of HR tasks, saving significant time, improving consistency, and creating a better experience for employees and managers. By reducing manual admin, the HR team can now focus on strategic priorities that drive real business value.
Scaling automation even further with 50skills, Samskip is set to expand automation across even more HR processes, increasing efficiency and unlocking greater time savings. AI-powered automation is the next step, with Samskip actively testing AI-driven workflows to streamline decision-making and enhance HR operations.
“50skills has opened up a whole new world of AI-powered automation in our HR processes.” - Bára Mjöll Ágústsdóttir, HR Director
