Festi improves employee stock option process with 50skills

Picture this: you’re an HR manager and you're tasked with managing complex employee stock options for your business. Hours are lost on forms, contracts, and follow ups – it’s a logistical nightmare. This is how Festi felt until they discovered the power of 50skills automation.
Festi improves employee stock option process with 50skills

“50skills transformed our complex employee stock option process, saving us over 200 hours with automation. The intuitive system exceeded our expectations, enabling efficient contract management across our diverse workforce despite tight deadlines.”

María Kristín Jónsdóttir
Solution manager for HR systems
INTRODUCING FESTI

The client

Festi is a prominent player in Iceland employing over 2,000 staff across 6 subsidiaries: Krónan supermarkets, N1 fuel/electricity sales service stations, ELKO - the largest electronics store in Iceland, Yrkir eignir real estate, Lyfja pharmacies and Bakkinn warehouse services and distribution.

BUSINESS GAPS

The challenge

Employee stock option (ESO) programs provide employees with a marginal ownership stake and a tangible way to share in the firm’s future success. However, this requires careful consideration to ensure fairness and legal adherence.

Festi needed a way to manage this process in a consistent way for all subsidiaries allowing employees to opt in to the program, e-sign a contract, upload this documentation into the corresponding payroll system and track who hadn’t responded to send appropriate reminders.

Adding an additional layer of complexity, employees under 18 require a guardian to complete the paperwork which needed a different process.

50SKILLS

Our solution

Managing this process manually for 6 subsidiaries was not a viable option as employees had a limited time to complete the opt in process and all brands needed consistency. The robust automation capabilities and seamless integrations with existing tools meant 50skills was the ideal solution.

Festi benefitted from being able to:

  • Create and send forms to record opt ins/outs
  • Automatically generate contracts with data from the payroll system
  • Send contracts for electronic signature
  • Automatically upload signed documents to the subsidiary’s payroll system
  • Send email and SMS reminders
  • Track individual employee progress
  • Add extra steps for under 18s
BUSINESS IMPACT

The results

Time savings

The automation capabilities of 50skills helped save Festi over 200 hours of manual input. This efficiency allowed the HR teams to focus on more strategic initiatives, rather than administrative tasks.

Consistency across brands

With 50skills, Festi ensured all employees and subsidiaries followed the same process. Automated workflows and standardised forms ensured compliance, eliminated discrepancies, and reinforced a unified company.

Enhanced employee experience

Employees found the ESO opt-in process to be intuitive and user-friendly thanks to digital forms and e-signatures, and email and SMS reminders meant no one missed the opportunity to participate. For employees under 18, the added steps for guardian approval were seamlessly integrated, making the process hassle-free.

Increased participation rates

With a streamlined process and regular reminders employees found it easier to opt in and complete the necessary documentation, leading to positive engagement in the program. Participation not only benefited the employees but also aligned them with Festi’s long-term goals, fostering a sense of shared success and ownership within the company.

BUSINESS BENEFITS

From challenge to success

Dealing with the complex requirements of an ESO program across multiple subsidiaries can be a daunting task. However, with 50skills, Festi turned this challenge into a seamless, efficient process. The HR team manages the ESO program with ease, ensuring fairness, compliance, and high employee satisfaction.

Festi’s success with 50skills demonstrates the transformative power of robust HR automation tools. By freeing up valuable time and resources, Festi can now focus on growing their business and supporting their employees in the most effective way possible.

How Íslandshótel’s HR team cut admin time by 80%

Managing HR in hospitality is complex, with constant demands and shifting priorities. With seventeen locations nationwide and hotel managers facing unpredictable days, Íslandshótel needed a smarter way to handle administrative tasks and improve communication. 50skills made that possible, transforming their workflows and slashingmanual workload.
411
approved requests in the first 9 months
1-2
hrs
hours per case reduced to 5–20 minutes
100
+
step processes simplified into easy forms

50skills is a massive time saver. What used to take me one to two hours per case now takes just 5 to 20 minutes, and in some cases, there’s no manual work at all!

Jóhanna Magnúsdóttir
HR Specialist
INTRODUCING ÍSLANDSHÓTEL

The client

Íslandshótel is one of Iceland's largest hotel groups, operating 17 hotels under the Hotel Reykjavík and Fosshotel brands, along with a central headquarters overseeing operations. With nearly 2,000 rooms in prime locations across Iceland, the company provides high-quality hospitality while minimising its environmental impact and leading by example in sustainable practices.

BUSINESS GAPS

The challenge

Before implementing 50skills, Íslandshótel struggled with inefficient HR processes that lacked structure and visibility. Tracking HR-related requests was a challenge, often leading to lost information and miscommunications between departments. Without a centralised workflow, approvals and follow-ups were difficult to manage.

Manually handling administrative tasks such as document uploads and approvals took up valuable time. HR staff frequently had to chase missing details, causing unnecessary delays and frustrating back-and-forth exchanges.

Without an efficient system in place, handling dozens of requests a month became overwhelming, underscoring the need for a streamlined solution.

50SKILLS

Our solution

Íslandshótel implemented 50skills’ workflow automation to manage HR requests more efficiently. The initial focus was on simplifying the health grant process, which had previously consumed hours of manual effort per request.

With 50skills, the team introduced key automation features that transformed their processes:

  • Automated data collection and validation to eliminate manual input errors
  • Seamless document uploads, approvals and real-time status updates for full transparency
  • AI-powered automation to detect and correct errors before they cause delays
  • Live dashboards providing instant visibility into applications and requests
  • Effortless API integrations that connect third-party systems without IT involvement
BUSINESS IMPACT

The results

Dramatic reduction in processing time

Although difficult to quantify, the team estimates that processing requests used to take from 20 minutes (if the stars aligned) to several hours. Now, with 50skills, HR handles requests in just 5 to 20 minutes, allowing them to focus on strategic initiatives rather than repetitive admin work.

Goodbye to tedious admin tasks

Some processes, like transportation grants, have been fully automated, removing the need for HR intervention altogether. What once required multiple manual steps is now seamlessly handled in the background.

Always in the loop with real-time updates

With automated notifications, reminders and live dashboards, managers, HR and payroll teams always have up-to-date information instead of chasing emails or waiting for updates.

Connected teams and streamlined processes

By centralising processes and integrating with third-party systems, 50skills has created a more connected and efficient workflow. HR, payroll, and managers now work together seamlessly.

Our new AI features have been a game changer for us. They take care of the tedious tasks and even catch human errors. We set them up ourselves without needing any IT help, and now the whole process runs smarter and smoother.

Emeline Cardinet
HR Development Specialist
BUSINESS BENEFITS

A smarter, faster way to handle HR workflows

By implementing 50skills, Íslandshótel has shifted from time-consuming manual processes to an efficient, automated system. HR teams now spend less time on admin and more time focusing on strategic improvements. With greater accuracy, seamless collaboration, and instant visibility into requests, the company has transformed the way it handles essential workflows, setting a new standard for operational efficiency.

“Implementing this system has completely transformed how we operate at Íslandshótel. We went from juggling messy, manual processes to running a smooth, automated system across all our hotels.”

- Jóhanna Magnúsdóttir, HR Specialist