How to Master an Event Experience: From Ticket Purchase to Post-Show Survey

November 1, 2023
Kristjan Kristjansson
11 minute video

Running an event is a complex endeavor that requires meticulous planning, especially when it comes to communicating with attendees. From the moment a ticket is purchased to post-event engagement, every touchpoint is an opportunity to enhance the attendee's experience. In our latest video, we delve into how to automate these interactions effectively, creating a seamless and enjoyable journey for your guests.

Structured Touchpoints from Ticket Purchase to Post-Event

The process starts right when a ticket is bought. Send an immediate thank-you note and a teaser video about the event. As the event date approaches, prompt attendees to purchase food at a discount, facilitating logistics and creating a win-win situation. On the day of the event, make it easy for attendees by sending them a text with the ticket's QR code. And don’t forget to send a post-event survey to gather valuable feedback.

Deep Dive into Forms

Forms are a crucial element in this journey. We utilize them to welcome attendees, to make food orders, and to gather post-event feedback. These forms can be complex or simple, based on your needs. You can manually input options for, say, a food menu or link it to an external system for automation.

With 50skills Journeys self-service form builder, users can easily build forms with multiple elements. Inputs can be re-used with various actions within the Journey.

Technical Flexibility

Our platform enables you to fully customize this journey. You can specify if an action should be triggered automatically or manually, who should be responsible for it, and how the action should be carried out—via email, text, or both.

Integrations and Data Management

Our system also allows easy integration with tools like Airtable for data logging, and Mailchimp for email lists. You can map fields across systems, making sure that the right information gets to the right place.

A Walkthrough to Configuration

The platform provides a user-friendly interface for configuring the journey details. From setting up the timing of each touchpoint to choosing the method of communication, everything can be done easily on one screen.

Wrapping Up

In essence, automating your event journey can streamline operations, enhance attendee experience, and provide valuable insights for future events. It's not just about saving time; it's about elevating the entire event experience.