Domino's Pizza operates as a pizza delivery company in the United States and internationally. The company sells and delivers pizzas under the Domino's Pizza brand name. It operates through a network of 9,351 company-owned and franchise stores located in 50 states and in approximately 65 international markets.
One of the globally top-performing Domino's Pizza locations is in Iceland. The franchise operates 23 stores across the country and has ranked #1 in the ready-made foot category for more than a decade. The performance in the biggest stores in Iceland in 2019 clocked higher weekly sales than any other Domino’s on the planet.
Several factors contribute to Domino's success; customer service, quality control, and being data-driven when it comes to decision making.
Having the right people is the #1 priority at Domino's. The workforce composition is a mix of workers who stop for a short time, often as part-time employees, and others, that manage to stay longer and work their way up the ranks. Every location has roles for bakers, delivery and management. On top of that there is a centralized Commissary that handles dough making, food-preperation and delivery, a Call center and the Head office.
Hiring was too much manual work and time consuming. Finding the perfect balance between automation and human intervention and empowering store managers to be part of the process was key to success.
Domino's knew it was time for them to switch to a proper hiring system. On 50skills, the HR-team and +25 store and division managers could improve their time to hire, quality per hire and automate their onboarding process.